that keeps you from being sucked into the illusion of the times… protect it at all costs. JAMES III delivers a raw, genre‑bending call‑to‑awareness: “That Real Thing” pushes listeners to look past the noise, confront what’s happening around them, and fiercely guard the light within. With its electrified rock edge, bluesy grit, R&B pulse, and the unmistakable spirit of New Orleans, JAMES III delivers a track that feels like a wake‑up call wrapped in fire. It’s bold. It’s soulful. It’s that real thing.